“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]
Tag Archives | sports branding
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]
Brøndby går deres egne veje i spillet om tv-penge – er det et mål eller et selvmål?
Brøndby IFs enegang i forhandlingerne omkring salg af tv-rettigheder til Superligaen strider i mod al fællesskabsfølelse og mod de trends, som tidligere har påvirket rettighedshaverne i relation til salget af fodboldrettigheder positivt såvel i Danmark som internationalt. Brøndby føler tilsyneladende ikke, at de får nok ud af den nuværende model, som er både solidarisk som […]
Banen er kridtet op til spændende kamp om TV-rettighederne til Superligaen.
Dette er originalen til en kronik, som blev bragt i Tipsbladet i fredags, se her for at læse den der. Spillet om TV-rettighederne til dækning af topfodbold er blevet intensiveret med årene. I Europa hvor fodboldens magtposition i den samlede sportsstruktur er meget stærk, har vi oplevet store vækstrater, hvad angår prisen på disse rettigheder. […]
Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis
By Kenneth Cortsen on February 25, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]