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Tag Archives | sport media

Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis

It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]

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