Guest blog written by Rahul Sharma, content writer & sports analyst specialized in the business of sports who has been associated with the Front Foot group – (Kenneth Cortsen, ed.). The world of sports is a place of happenings, and throughout the year, there will be some event or the other, which attracts the attention of the general […]
Tag Archives | sport branding
The future points to a better blend between in-depth athlete performance data and commercialization
By Kenneth Cortsen on April 2, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Studies have shown that implementation and application of strategies concerning the balance between ‘on field performance’ and ‘economic performance’ may be useful in the business of professional sports (Hamil, 2008; Krabbenbos, 2013). This has shifted the paradigm of running a professional sports entitiy in the sense that there has been a change from merely profiting […]
The impact of technology and other WINNING investments on the business of sports
By Kenneth Cortsen on February 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]
Transformation, framing and the cultural DNA of football’s transfer market in the postmodern era
Football’s transfer window activities have evolved over the years. Now, we are in the middle of another transfer window (January, 2014) and all the meaning associated with this. It marks isolated periods of time in which a football club can buy and sell and thus transfer players to re-structure its roster. In today’s professional football […]
Discussing advantages of applying ‘strategic CSR’ in the business of sports
By Kenneth Cortsen on January 7, 2014 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
The intersection between ’strategic CSR’ and sports branding has a capacity to integrate stakeholders’ experiences with a brand and the psychological meaning or value attached to a brand given the interactionist nature of sports branding (Cortsen, 2013), i.e. the symbolic and experiential characteristics of brand image and the fact that brand attitudes are founded upon […]