There is positive correlation between the passionate engagement in specific sports, e.g. through eSports (FIFA 2018 from EA Sports as one example) or fantasy sport platforms like Football Manager or DraftKings, and the consumption of the same sports.
Tag Archives | sponsorship integration
Innovative commercial solutions in top football give clubs additional opportunities to monetize on all relevant touch points
By Kenneth Cortsen on April 30, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]