Den moderne tilgang til sponsorering handler om en faglig disciplin, der er meget italesat. Samtidig har sponsorering gennemgået et paradigmeskifte og bevæget sig væk fra den tidligere så herskende diskurs centreret om eksponering af et navn, et logo, et brand eller andre repræsentationer af visuel identitet i retning mod mere interaktive promotionløsninger. Udviklingsretningen giver indikationer […]
The Olympic Games draw the attention of sport fans worldwide and now corporate brands and other commercial stakeholders tune in to monetize on Olympic-related marketing. These fans are enthusiastic in terms of following their favorite sports or sport stars. At the same time, this mega-event works as an opportunity to display the patriotic colors of […]
Photos: Valentino Rossi, MotoGP’s famous no. 46 (source: Rossi’s official web site). Valentino Rossi turned out to be the first rider to accomplish 200 MotoGP podium endings when he came in third in Jerez last month. The Movistar-sponsored Yamaha rider and Italian multiple MotoGP World Champion stands out as the best motorcycle racer of all time […]