In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]
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Puma & Usain Bolt – activation of brand relationships in sport
By Kenneth Cortsen on August 30, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Usain Bolt, the fastest man in the world and his personal sponsor PUMA ‘make some time to hang’. As part of PUMA’s activation of the sponsorship deal, five people from around the globe were picked for a chance to #HANGWITHBOLT on August 27, 2013. Photo: PUMA’s sponsorship deals with Usain Bolt (Source: Sport Marketing Frontiers, 2013). […]