Web3 is really influencing the business of sports at the moment. Cryptocurrencies and fan tokenization are some examples of Web3-aligned technologies, which may provide sports rights holders new revenue paths. Despite the revenue potential linked to these technologies, there are also ethical aspects to consider. This article discusses the commercial opportunities of Web3 and its […]
Tag Archives | professional football
Nike’s storytelling approach to ‘football branding’
By Kenneth Cortsen on June 17, 2013 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The recent development in the ‘experience economy’ marks an era where ‘reality television’ sets some of the standards for what people perceive to be appealing. Sport brands has thus come to a point where they apply ‘aspects’ of this development to link up with future stars and based on that they find a way to […]