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Digital opportunities lead to a new future for the business of sports.

The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activation platforms and campaigns, there are many opportunities to bring players, coaches, fans and other stakeholders together. The huge broadcasting deal regarding the Premier League in English football […]

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The role of female sports fans in the business of sports

“Scarborough Sports Marketing Research noted the number of female sports fans has increased tremendously over the years (“The women are sports fans,” 2002; Vogt, 2002). In fact, the percentage of women who claimed to be very, or somewhat, avid sports fans doubled between 1998 (29%) and 2002 (58%; Gaffney, 2002). In 2008, women comprised 45% […]

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