Picture: Liverpool fans had the opportunity to swap their Balotelli shirts outside Anfield (source: Paddy Power). Betting company Paddy Power notoriously split people’s opinions about ‘business practices’ for what reason the brand is attached with a love-hate-relationship. The competition in the betting industry is harsh but Paddy Power has found a proficient path to shape […]
Tag Archives | Mario Balotelli
Football players are social media stars with an ability to generate eyeballs and money
By Kenneth Cortsen on October 27, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]
Italy’s ‘Serie A’ & the economic competition of European football leagues
By Kenneth Cortsen on August 14, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]