With a legacy as one of the biggest sporting events on a global scale and a showcase of some the finest competencies in the world of football, the UEFA European Championship will kick off in a few months. The event provides an excellent opportunity for football fans globally to celebrate a high-quality tournament with 24 […]
Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]
Photo: German football party and cheering in Berlin during the 2014 Fifa World Cup Final (source: WirtschaftsWoche). From my perspective, Germany was the RIGHT team to hold the Fifa 2014 World Cup trophy in Rio last night. The Germans have played with great enthusiasm, determination, creativity, team-spirit, tactical awareness and a stable and strong performance […]
Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]