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Tag Archives | kei nishikori

Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use

In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]

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When brands seek to find economic impact in sports sponsorship activation linked to WINNING

We have seen many changes in the relationship between sports and business over the years but one factor that have continued to be stable is the factor that it is still crucial to take advantage of the association with WINNING. When analyzing how premium sports properties operate and engage with stakeholders, there are many good […]

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