Skrevet af danske sportsmanagement-studerende: Rune Klostergaard, Mathias González, Eric Engsig Pedersen og Martin Horn Pedersen – (red. Kenneth Cortsen). Nedenstående indlæg kaster et blik på det hybride brandsamarbejde mellem Christiano Ronaldo og JBS: Det verdensomspændende portugisiske fodboldikon Cristiano Ronaldo med ca. 100 mio. følgere på Facebook og undertøjsproducenten JBS fra den jyske hede har […]
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UEFA Champions League success means more business for Real Madrid and its personal super stars ala Christiano Ronaldo
By Kenneth Cortsen on May 26, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]