The influx of new technologies marks an essential change in the ways in which people can interact with sport brands. The Internet and social media play central roles in this development for what reason new trends in consumer behavior in reference to sport brands have evolved. Such development is linked to innovation and entrepreneurship, which […]
Tag Archives | golf & sponsorship
Taking a look at big spenders in ‘sports sponsorship’ – part 1
By Kenneth Cortsen on May 2, 2013 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Barclays is huge player in the financial industry, i.e. personal banking, credit cards, wealth & investment management, corporate & investment banking. The corporation has a large international presence worldwide. The financial industry traditionally invests highly in sports sponsorship. Barclays is no exception. As a reason for being involved in sports sponsorship, Barclays state that “sport […]