Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]
Tag Archives | football economy
Football & Sports Economy: The commercial stakes are high when sports properties fail to deliver
By Kenneth Cortsen on December 2, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Economic indicators point to the fact that there are much money at stake for sports properties and their commercial stakeholders when betting on the ‘certainty’ that a specific sports property will succeed on the playing field. Overall, football is the most popular and commercially developed sport in Denmark and in many other countries worldwide. Thus, […]
PlayMakers’ Club – an IMG-product striving to revolutionize hospitality experiences in sports
By Kenneth Cortsen on November 8, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Sport sponsorship has become an increasingly important part of intercollegiate athletic revenue generation as universities have been forced to seek new and creative ways to fund their programs.” (Weight et al., 2010, p. 119). Photo: PlayMakers’ Club logo. Sports sponsorship inventory continues to evolve as part of the development, which is highlighted in the above-mentioned citation. That includes […]
Fan relationship management is key in professional sports – looking at the PARTICIPATION touchpoint
Sports entities and fans MUST join forces to create the right passionate atmosphere around ‘sports brand experiences’. This element of fan relationship management is a crucial element and a ‘brand revitalizer’ when it comes to reaching sports fans and to benefit financially from achieving this objective. There are different motivational factors for attending sport events. […]
Guest blog: Arsenal Football Club and its brand strength
By Kenneth Cortsen on September 27, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog, written by Andrei Cosmin Stan, Todor Yuriev Todorov, Gintaras Nareckas, Dominik Overbeck, Rainer Komi , Simeon Valentinov Naydenov (international sport management students, Kenneth Cortsen (ed.)). Photo: int. sport management students in Aalborg (see names above). Building a sports brand is a process, which involves different steps, e.g. brand awareness, brand image, brand equity and brand loyalty[1]. Working in the sports […]