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Top five European football leagues dominate the shirt sponsorship market

An accumulated €580 mio. is the amount that is generated from key shirt sponsorships for the 2014/2015 season in the top five European football leagues, i.e. the English Premier League, the German Bundesliga, the Italian Serie A, the Spanish La Liga, and the French Ligue 1 (Sports Marketing Frontiers, 2014). Figure 1: Top 15 shirt […]

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