The demand from foreign investors to invest in European and Danish professional football (soccer in the U.S.) has increased intensively over the years. With this development in mind, the incentives to invest in Danish football may include (but are not limited to)…..
Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]
From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]
Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]
Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]