“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.” So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]
Tag Archives | fodboldøkonomi
Italy’s ‘Serie A’ & the economic competition of European football leagues
By Kenneth Cortsen on August 14, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]
Neymar’s brand power – his FC Barcelona colleague Lionel Messi and Christiano Ronaldo still beat him but for how long?
By Kenneth Cortsen on August 12, 2013 in Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Lionel Messi still has more penetration from a sponsorship angle than Neymar in Spain although the potential of Neymar is great and most likely will continue to grow in accordance with his presence in FC Barcelona. We have already seen that Neymar has developed a very powerful personal brand in Brazil and South America and […]
Fodboldens transfercirkus anno 2013!
Ifølge en rapport fra det internationale fodboldforbund FIFA viser de bedste fodboldklubber i verden ikke krisetegn, hvis der måles ud fra deres ageren på transfermarkedet. Baseret på 5.204 transfers på verdensplan i første halvår af 2013 var det samlede beløb $928 mio., hvilket er en stigning på 39% sammenlignet med 2012 til trods for, at […]
The market for football jerseys
There is definitely a strong market for football jersey, which is manifested by the massive amount of football fans worldwide, who solidly identify themselves with specific clubs and players and thus with the heritage and/or traditions linked to these. The passionate and tribal behavior of these fans lead to light, moderate or heavy consumption patterns, […]