Although different European countries are still struggling to recover from the mode of financial crisis, the football economy is different and hence is characterized by a ‘spending spree’. Competent football players are still in high demand. According to FIFA (2013), total income from 5,204 transfers worldwide was $928.8 mio. (£612 mio). Despite the fact that the […]
Tag Archives | FC Barcelona
The importance of a name and logo in sport branding
By Kenneth Cortsen on June 7, 2013 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Emotional equity also plays a role when sport entities strive to brand or re-brand themselves. Take a look at the citation below: “In February 1927, Toronto’s struggling NHL franchise, the St Patrick’s, was sold to an investor group doing business as the Toronto Maple Leaf Hockey Club, Limited. Managing partner Conn Smythe made two quick […]
Bayern Munich’s brand value was given a ‘boost’ based on European success
According to Brand Finance’s report ‘The Brand Finance® Football 50 2013’, Bayern Munich has surpassed Manchester United to become ‘the most valuable football brand of 2013’. Manchester United was no. 1 in 2012 in front of Bayern Munich, Real Madrid, FC Barcelona, and Chelsea. In this year’s top 5, the only change is that Bayern […]
The magnetic appeal of the UEFA Champions League final and the benefits for German football
By Kenneth Cortsen on May 28, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
This past Saturday, German football powerhouses Borussia Dortmund and Bayern Munich clashed in what is characterized as ‘the game of the year’ in European club football (soccer), i.e. the UEFA Champions League final at the legendary Wembley Stadium in London. The game marked the first time when two German teams faced each other in the […]
High brand value in the football economy
By Kenneth Cortsen on May 7, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]