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Tag Archives | cycling

Skærmbillede 2015-10-29 kl. 11.52.58

Tour de France’s viewership figures fluctuate

By on October 29, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing

In analyzing of Tour de France’s average audience viewership figures, it is evident that viewership fell in key markets like Italy, Spain and the UK in 2015. Especially the development in Spain stuck out as the public-service provider TVE made changes to fragment its reporting and programming across leading channel La 1 and sports channel […]

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The business of professional cycling – from a Tour de France perspective

By on August 6, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing

The pinnacle of professional cycling is Tour de France. The race is a sporting mega-event and a large commercial show, which is enjoyed by millions of fans and hence acts as a market place for a dynamic flow of money. Teams, riders, sponsors, media, fans, cities and regions are among the actors in this entertaining […]

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