Photo: Reflecting the commercial influence on the Super Bowl (source: NFL). The Super Bowl is a gigantic marketing event. The FIFA World Cup (soccer) and the Olympic Games are the most popular sports events on a global scale measured on attention and media exposure (however, these two events are not one-day events) but the Super […]
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Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on August 24, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]
DBU VM Tour – En af fodboldens mange brandingmuligheder – ‘gæste-blog-indlæg’ af Malene Hejlskov Mortensen
Dette indlæg er skrevet af Malene Hejlskov Mortensen, Professionsbachelor i Sport Management, University College Nordjylland & MA i Sport Management, London Metropolitan University – (Kenneth Cortsen, red.). I forbindelse med 2014 FIFA World CUP BRAZIL har DBU og TV2 arrangeret ’DBU VM Tour’, hvilket i den forgangne uge bl.a. har fundet sted i ’Jomfru Ane […]
Looking at the potential corruption associated with FIFA, the World Cup and its commercial engine
By Kenneth Cortsen on June 11, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
One day before the start of the FIFA World Cup, negative media turmoil surrounds football’s leading sports governing body (FIFA). Claims regarding corruption in association with Qatar’s 2022 FIFA World Cup bid highlight a potential scandal for FIFA right before the start of football’s biggest party. With the scale of the FIFA World Cup in […]
UEFA, EURO 2016 and the application of social media
By Kenneth Cortsen on July 5, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]