It is vital that corporations aiming to monetize on the commercial association with sports are aware of what goes on in the world around them. For instance, critical thinking and a constant willingness to incorporate new elements in alignment with modern technological, business-oriented and societal trends in the business model are essential parameters to drive […]
Tag Archives | Christiano Ronaldo
#Sport #SocialMedia #Trends #FanEngagement – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on April 23, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). The way in which we consume media has changed rapidly. Earlier, traditional mass media showed all the news, gossip […]
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]
FC Barcelona, Real Madrid – business models and transfer deals
By Kenneth Cortsen on September 13, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“In the age of Beckham and Rooney, Ronaldo and Zidane, the attempt to commercially control both images and information around football has never been so great. For those players at the pinnacle of the sport the rewards of playing the professional game and the commercial trappings that accompany it are viewed as recognition that their […]
Transfer market activities bring excitement and dynamism to the world of football
In the business of football (soccer), leagues, clubs, and players are objects of concentrated discussions and media attention in periods when transfer market activities are peaking. From a business perspective, clubs and leagues find themselves in a context characterized by ‘a pursuit of X-factor’ while the players are striving to find a good balance between […]