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Tag Archives | Carlsberg

Superligaen følger i Premier Leagues fodspor på sponsorområdet med nyt navnesponsorat – Alka Superliga

De gamle sponsormodeller, som primært tog udgangspunkt i at maksimere rettighedshaverens indtægter fremfor at imødekomme sponsorernes ønsker og mål er ikke længere tilstrækkelige i et sponsormarked og en sportsverden, som har været og er præget af stor dynamik. Når der ageres på sponsormarkedet handler det som ved andre forretningssaktiviteter om at tilpasse sig eller spille […]

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Sports Sponsorship is still a very RELEVANT medium

‪#‎SportsSponsorship‬ ‪#‎EmotionalEquity‬ I just wrote a guest post for Morten Østergaard’s blog about the future outlook for the business of sports sponsorship. There are many elements, which emphasize the strengths of sports sponsorship as a medium (for sports entities as well as for corporate sponsors) – read the full post by clicking the link below: Morten […]

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Establishing the RIGHT connection with fans

When organizations strive to connect with sports fans, they have to consider a wide variety of factors. Among other things, it is vital to form a positive degree of ‘emotional equity’ when targeting different groups since the effectiveness of promotional initiatives tend to be optimized if they contain width and depth and hence succeed in […]

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