One day before the start of the FIFA World Cup, negative media turmoil surrounds football’s leading sports governing body (FIFA). Claims regarding corruption in association with Qatar’s 2022 FIFA World Cup bid highlight a potential scandal for FIFA right before the start of football’s biggest party. With the scale of the FIFA World Cup in […]
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The FIFA World Cup is a powerful and transformative football party
By Kenneth Cortsen on June 3, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In approximately one week, the FIFA World Cup will kick off in Brazil. This sporting mega-event will put a lot of challenges and interests in play. It is a football party with enormous dimensions. The global reach is massive and the football party’s emotional equity touches people from all corners of the world. The commercial […]