Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the business of football, including the correlation between the two perspectives, the proficiencies of football clubs to comprehend and ‘tackle’ the data challenge with enhanced accuracy […]
Tag Archives | business of soccer
Football/soccer analytics – the search for competitive advantages
Winning the UEFA Champions League is a function of how strategy creates a vital level of cohesion and thus understanding within a team. Data plays a central role in helping to facilitate such scenarios in the world of football. Football is the most complex game in sports. Therefore, it is crucial to let data assist […]
Insights into the ‘hybrid’ nature of sports branding – extracts from a research process
Sports branding presents the essence of commercial meaning and passion that surround the business of sports. It is a complex and dynamic concept. However, it is an interesting phenomenon that can show sports entities a new profitable breeding ground. If these entities delve into the deeper elements of sports branding’s multifaceted texture, they will find […]
‘More than a club’ – production of comprehensive football experiences based on a strong narrative
FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]
Football and power – an inevitable marriage in the most popular sport worldwide
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]