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Tag Archives | broadcasting revenues football

Innovative commercial solutions in top football give clubs additional opportunities to monetize on all relevant touch points

The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]

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Football & Sports Economy: The commercial stakes are high when sports properties fail to deliver

Economic indicators point to the fact that there are much money at stake for sports properties and their commercial stakeholders when betting on the ‘certainty’ that a specific sports property will succeed on the playing field. Overall, football is the most popular and commercially developed sport in Denmark and in many other countries worldwide. Thus, […]

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