top menu

Tag Archives | brand activation in sport

Puma & Usain Bolt – activation of brand relationships in sport

Usain Bolt, the fastest man in the world and his personal sponsor PUMA ‘make some time to hang’. As part of PUMA’s activation of the sponsorship deal, five people from around the globe were picked for a chance to #HANGWITHBOLT on August 27, 2013. Photo: PUMA’s sponsorship deals with Usain Bolt (Source: Sport Marketing Frontiers, 2013). […]

Continue Reading 0