top menu

Tag Archives | brand activation in football

Football players, asset management and the unexploited potential of enhanced player engagement in football management and football marketing.

As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]

Continue Reading 0