The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports product, which was boosted by the successful co-branding associated with players like Michael Jordan, Larry Bird, Charles Barkley, Hakeem Olajuwon, Julius Erving, Earvin ’Magic’ Johnson and […]
”For mig handler det om at inspirere ungdommen, de børn som ser op til mig som en kilde til inspiration. Det er, hvad der driver mig hver dag til at spille det spil, som jeg elsker, fordi jeg ved, at der er børn derude, som har brug for hjælp. De har brug for én, som […]
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]