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Fan relationship management – ‘breaking through the clutter’

Tell me, and I will forget.
 Show me, and I may remember.
 Involve me, and I will understand. (Confucius, BC 450) Video: stimulating football fans before ‘El Classico’, i.e. FC Barcelona vs. Real Madrid. Fan relationship management is a ‘mind game’ in the sense that the strongest sports entities are those capable of positioning themselves […]

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