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Major League Soccer: How the economics of co-branding will help the MLS grow its business. Part 1

By Kenneth Cortsen on August 2, 2017 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing

Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]

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Football economy: Iceland’s top performances reveal that talent development is about optimizing your resources.

By Kenneth Cortsen on October 21, 2015 in Sport Economy, Sport Management, Sport Marketing

Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below. Now, Iceland has found a more effective way to break through and position itself on the global football map.

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