Tiger Woods and Rory McIlroy have received massive attention in the media the past year. After a year, where he has reinforced his position as no. 1 in the World, McIlroy has also seen his name mentioned in the news in relation to a $250 mio. endorsement deal with Nike – are we talking about […]
Complying with UEFA FFP emphasizes the uncertainties of the emotional economy of football
Chelsea was able to claim a pre-tax profit for the 2011/2012 campaign. Making profits is of consequence not only for the financial well-being of a business but in European football anno 2013 clubs must also strive to meet the requirements of UEFA’s Financial Fair Play (FFP, click here for further info.) regulations, which state that […]
A look at game experiences and fan engagement
By Kenneth Cortsen on January 10, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
“Sport is where an entire life can be compressed into a few hours, where the emotions of a lifetime can be felt on an acre or two of ground, where a person can suffer and die and rise again on six miles of trails through a New York City park. Sport is a theater where […]
Increasing commercialization in men’s tennis
ATP (Association of Tennis Professionals) has been capable of increasing prize money and budget in a rough economic climate. One of the reasons for this development may be related to sponsorship research showing that sports sponsorships have shown growth tendencies on a global scale despite the bumpy economic climate the past couple of years. That […]
New Manchester United case study from Harvard Business School
Visiting Harvard Business School (HBS) in November 2011 to collaborate with Stephen Greyser (co-author of the book ‘the Business of Sports’), I briefly met Anita Elberse and was told that she was working on a case study on Manchester United. Her research work within a sporting context is quite interesting. Now, the case study has […]