ATP (Association of Tennis Professionals) has been capable of increasing prize money and budget in a rough economic climate. One of the reasons for this development may be related to sponsorship research showing that sports sponsorships have shown growth tendencies on a global scale despite the bumpy economic climate the past couple of years. That […]
New Manchester United case study from Harvard Business School
Visiting Harvard Business School (HBS) in November 2011 to collaborate with Stephen Greyser (co-author of the book ‘the Business of Sports’), I briefly met Anita Elberse and was told that she was working on a case study on Manchester United. Her research work within a sporting context is quite interesting. Now, the case study has […]
The need for CASH in football leading to somewhat bizarre commercial partnerships
I recall reading an article in the online sports edition of the Guardian about odd instances of ‘football marketing’. The article mentioned that Manchester United had an ‘official noodles partner’ and Liverpool FC sold branded body mops. Delving into that matter, the article raised the question “what has happened to elite sport?” One of the […]
Will American sport business models work in European football?
The level of league governance in terms of how it influences the business models of individual teams is a pervading element of many American sports leagues. The influx of competitive balance shines through in for instance the NFL and the NBA. The nature of league control of competition maintain an ‘uncertainty’ of the outcome of […]
How will the end of the NHL Lockout affect European hockey?
In the sports edition of Yahoo Canada, Greg Wyshynski touches upon the effects of the NHL Lockout on European hockey. Referring to an agent (Gareth Chalmers) in Europe, Wyshynski listed the following citation: “In the short term having NHL players in Europe has been massive for a lot of teams in terms of revenue and […]