Sports entities and fans MUST join forces to create the right passionate atmosphere around ‘sports brand experiences’. This element of fan relationship management is a crucial element and a ‘brand revitalizer’ when it comes to reaching sports fans and to benefit financially from achieving this objective. There are different motivational factors for attending sport events. […]
Guest blog: Miami Heat and the role of brand positioning
By Kenneth Cortsen on October 3, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog, written by Jeanne De Calbiac, Simona Gardoviča, Guillermo Barcos, Kristaps Efeja, Balázs Perkó (international sport management students, Kenneth Cortsen (ed.)). Fans all around the world attend events of their favorite sports teams for a reason. A specific reason may be to see the team WIN. To dig deeper, every supporter places his/her club in […]
Guest blog: Arsenal Football Club and its brand strength
By Kenneth Cortsen on September 27, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog, written by Andrei Cosmin Stan, Todor Yuriev Todorov, Gintaras Nareckas, Dominik Overbeck, Rainer Komi , Simeon Valentinov Naydenov (international sport management students, Kenneth Cortsen (ed.)). Photo: int. sport management students in Aalborg (see names above). Building a sports brand is a process, which involves different steps, e.g. brand awareness, brand image, brand equity and brand loyalty[1]. Working in the sports […]
Popularity of ‘Confederations Cup’
A study of the ‘Live TV Audiences for the 2013 FIFA Confederations Cup’ revealed that the tournament has become more popular if the KPI is ‘TV ratings’. Confederations Cup enjoyed a collective average live audience of 13.16 million viewers across Europe’s big markets for each match (France, Germany, Italy, Spain and the UK). That provided […]
Manchester United continues growth spiral
Manchester United just announced another record annual revenue and thus saw the total amount increase by 13.4 % (total revenues of £363.2 mio.) for the fiscal year ending the 30th of June, 2013 (2012/2013 season). Manchester United experienced a small decrease in turnover in the 2011/2012 season compared to the year before but now the […]