Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]
Football & Sports Economy: The commercial stakes are high when sports properties fail to deliver
By Kenneth Cortsen on December 2, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Economic indicators point to the fact that there are much money at stake for sports properties and their commercial stakeholders when betting on the ‘certainty’ that a specific sports property will succeed on the playing field. Overall, football is the most popular and commercially developed sport in Denmark and in many other countries worldwide. Thus, […]
UCN Sport Management finds joy in partnership with Wembley – insight into the management of professional sports, event and venue management
Wembley Stadium in London, in the UK is managed under Wembley National Stadium Limited, which is a subsidiary of the English Football Association (the FA). The stadium plays host to some of the greatest football events like The FA Cup Final and the home games of the English national team. It is the second largest venue in Europe […]
ATP World Tour Finals – persuasive annual growth
By Kenneth Cortsen on November 27, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]
Corruption and Match-Fixing in Football – by ‘guest blogger’ Malene Hejlskov Mortensen
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). Photo: Malene Hejlskov Mortensen. “Sport is under threat but I urge all of you, don’t let them win! We […]