Different scholars have brought much in-depth knowledge about why sports fans engage with professional sports properties (Funk & James, 2001; Funk, 2001; Kahle & Close). The UEFA Champions League tournament and this year’s quarter finals exemplify some of these patterns. The general motivational factors tied to sports event participation and/or viewership, i.e. socialization, performance, excitement, […]
Archive | Sport Marketing
UEFA Champions League – a perfect example of global sports hero production
As the round of 16 of the UEFA Champions League kicks off tonight when Paris Saint-Germain faces Chelsea FC and Shakhtar Donetsk welcomes FC Bayern Munich, football (soccer) fans worldwide will be witnessing yet another example of football’s penetrative force to produce global sports heroes. The competitive edge of the UEFA Champions League is the […]
Football Economy: New Premier League TV deal reinforces the overall commercial power of English football
The English Premier League’s new TV rights 3-year deal from the 2016-2017 season shows a huge increase compared to BT and Sky’s current deal. The current deal has a value of approximately £3 billion while the new deal of approximately £5.1 billion symbolizes a 70 % increase. Thus, it will be interesting to see how […]
Fan engagement in the business of sports in 2015
By Kenneth Cortsen on February 7, 2015 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]
Another Sunday of Super Bowl commercialism
By Kenneth Cortsen on February 2, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: Reflecting the commercial influence on the Super Bowl (source: NFL). The Super Bowl is a gigantic marketing event. The FIFA World Cup (soccer) and the Olympic Games are the most popular sports events on a global scale measured on attention and media exposure (however, these two events are not one-day events) but the Super […]