The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]
Archive | Sport Marketing
The ongoing debate about who is the best man – Christiano Ronaldo or Lionel Messi – sets the tone and marks the high sporting and commercial quality of this year’s semi-finals in the UEFA Champions League
By Kenneth Cortsen on May 6, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
In alignment with the events of Spanish football’s La Liga, the UEFA Champions League has FC Barcelona’s Lionel Messi and Real Madrid’s Christiano Ronaldo in leading roles. Last night, Ronaldo scored his 76th goal in the Champions League tournament when his team Real Madrid faced Juventus in the first leg of semi-finals. He now moved […]
Manny Pacquiao vs. Floyd Mayweather Jr. will be the Super Bowl 2015 of boxing
By Kenneth Cortsen on May 3, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: Manny Pacquiao’s official Twitter & Floyd Mayweather Jr.’s official Twitter accounts help to promote tonights fight. Tonight’s boxing fight between Floyd Mayweather Jr. and Manny Pacquiao is a gigantic fight. The sport of boxing is notoriously known for its ability to ‘hype’ the competitive nature of ‘man vs. man’, in which ‘survival of the fittest’ is more visible […]
Governance in football when it comes to player valuations, transfer market activities and contract negotiations
By Kenneth Cortsen on April 29, 2015 in Best Of, Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Given the rapid commercialization and globalization in the football economy in the wake of the Bosman ruling, professional football clubs have had an intensified focus on investments across national borders to influence the national and international competitiveness. This development has produced some problem areas that football’s international governing bodies FIFA and UEFA (and the national […]
The intersection between sports development and gender focus may hit a commercial homerun
By Kenneth Cortsen on April 19, 2015 in Best Of, Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When analyzing the focus on women’s sport in society, it is hard to understand that there aren’t more corporations seeking to exploit the commercial potential tied to this profitable and relevant segment. For sports entities, women constitute a significant customer group that can add considerably to future revenue streams. It may be understandable from the […]