Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). Photo: Malene Hejlskov Mortensen. “Sport is under threat but I urge all of you, don’t let them win! We […]
Archive | Sport Economy
The value of media rights in European football
Price increases concerning media rights have characterized the commercial development of popular professional sports (Pedersen, 2013). Generally, the economic capability and performance of any football league or club is highly dependent on the development of the domestic and international media rights markets. This seems to be a fact whether or not we are focusing on […]
Kevin Magnussen & Formula 1 – potential to become Denmark’s most exposed sports brand internationally
By Kenneth Cortsen on November 15, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Kevin Magnussen just signed a contract with Formula 1 team McLaren and is set to make his Formula 1 debut in 2014. Formula 1 is the pinnacle of motor sports and from a Danish perspective it is MASSIVE to have another Dane included in this prestigious sport, especially with Kevin’s potential in mind. It is […]
Money in professional sports – looking at US major sports leagues
In professional sports, there is a clear association with money. Sports celebrities in the most commercialized sports are profitable properties. This post gives you some insights into the revenue streams of professional athletes. Though, the probability that YOU will end up as one of the world’s most money-spinning athletes is VERY LOW. Competition is fierce […]
Social media and the importance of brand reach to generate revenues in sport
By Kenneth Cortsen on November 12, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Many companies diligently establish their presence on Social Networking Services (SNSs) as they recognize Social Media Marketing (SMM) will be the next “holy grail of marketing”. However, yet the true value of SMM remains unclear because marketing based on social networkingstill defines its best practices and metrics.” (Podobnik, 2013, p. 131) This post, as illustrated by […]