Football’s transfer window activities have evolved over the years. Now, we are in the middle of another transfer window (January, 2014) and all the meaning associated with this. It marks isolated periods of time in which a football club can buy and sell and thus transfer players to re-structure its roster. In today’s professional football […]
Archive | Sport Economy
A ‘booster’ for Christiano Ronaldo’s brand equity and future revenue streams to win Ballon d’Or
By Kenneth Cortsen on January 13, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Tonight, Christiano Ronaldo from Real Madrid won FIFA’s Ballon d’Or award for the second time in his career. Ronaldo’s passion and emotions shined through as he thanked people around him for their support and help in the process of winning this award. Ronaldo quickly responded to fans via Facebook as he stated ”Very proud to […]
Discussing advantages of applying ‘strategic CSR’ in the business of sports
By Kenneth Cortsen on January 7, 2014 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
The intersection between ’strategic CSR’ and sports branding has a capacity to integrate stakeholders’ experiences with a brand and the psychological meaning or value attached to a brand given the interactionist nature of sports branding (Cortsen, 2013), i.e. the symbolic and experiential characteristics of brand image and the fact that brand attitudes are founded upon […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the first half of 2013
By Kenneth Cortsen on January 3, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
2013 was full of spectacular sports moments. Sports governing bodies, sports events, sports teams, athletes, fans and other relevant parties, which shape and construct the convergence between ‘sport and business’, all contributed to the sports flashes of 2013. This context has changed in the sense that the most sensational and thus exposed moments are no […]