In an investigation of the strategies that drive sporting and business success in the UEFA Champions League, FC Barcelona’s current success of turning transfer window activities and organic growth into domestic and international titles proves a valid path. See more, by checking out this new and insightful sports business platform via FutureSport.
Archive | Sport Economy
Restructuring of sports leagues – case of the Danish Super League
By Kenneth Cortsen on June 17, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: The Danish Super League product (source: Superligaen) In an era in which globalization and media development has merged, the commercialization rates and the inflow of money in sports have been very visible. The right to logo placement at the local stadium or via one of the traditional media platforms associated with a specific sports […]
FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital
By Kenneth Cortsen on June 8, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu, Andrés Iniesta and Neymar Jr.) Both FC Barcelona and Juventus fought to claim the perfect season in Saturday’s UEFA Champions League Final as both teams played to win the ‘treble’. Italian and Spanish teams dominate the […]
FIFA’s current crisis is a ‘shitstorm’ for corporate sponsors
By Kenneth Cortsen on May 29, 2015 in Best Of, Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]
HOW COULD THE RISING PREMIER LEAGUE BROADCASTING REVENUE IMPACT CLUBS’ COMPLIANCE WITH FINANCIAL FAIR PLAY?
[author] [author_image timthumb=’on’][/author_image] [author_info]Guest blog written by Paul Shapiro. Paul is an Associate in the Commercial team at Charles Russell Speechlys and is a member of the firm’s Sports Group. Paul advises on a wide range of commercial and regulatory matters in the sports industry, with particular experience in sponsorship, merchandising and licensing along with football […]