top menu

Tag Archives | vw

Major sports events are also interesting for ambush marketers – the case of the FIFA World Cup.

Given the strength and the scope of the FIFA World Cup as a forceful marketing vehicle, it is no surprise that we witness a scenario where the global appeal of football (soccer) attracts the interest of a wide variety of corporations. Major sports events like the FIFA World Cup (and other major events like the […]

Continue Reading 0