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Tag Archives | Thierry Henry

Euro2016

UEFA Euro 2016 – positioning Europe as the powerhouse of modern football

With a legacy as one of the biggest sporting events on a global scale and a showcase of some the finest competencies in the world of football, the UEFA European Championship will kick off in a few months. The event provides an excellent opportunity for football fans globally to celebrate a high-quality tournament with 24 […]

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Gæsteindlæg: Gillette – ‘The best a man can get’ – og sport som brandingplatform

Skrevet af danske sportsmanagement-studerende: Christian Beltoft-Andersen, Anders Nørgaard Møller, Christina Johnsen, Anne Karlsen og Birgitte Raundahl Jensen – (red. Kenneth Cortsen). Billede: danske sportsmanagement-studerende, jf. ovennævnte navne. Sports-branding er mere end et nemt navn og et smart logo. Et brand har til opgave at sælge et produkt til en bestemt målgruppe, hvor produktet lever op til […]

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