#SportsSponsorship #EmotionalEquity I just wrote a guest post for Morten Østergaard’s blog about the future outlook for the business of sports sponsorship. There are many elements, which emphasize the strengths of sports sponsorship as a medium (for sports entities as well as for corporate sponsors) – read the full post by clicking the link below: Morten […]
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Why is it so hard for sponsors to say ‘no’? – by ‘guest blogger’ Morten Østergaard
Too many companies take on sponsorships that they don’t really want or need. The result is a cluttered sponsorship landscape drowned in inactive logos, and sponsors who give the industry a bad name because they claim sponsorship is a waste of money. How do we fix it? Just say no! In my experience, 9 out […]