Sports sponsorship is a ‘dialogical partnership’ between different parties trying to maximize the effect of shared knowledge, feedback, invested time & money, human & social capital (including networks) etc. Some sponsors may find it difficult to measure the impact of sports sponsorship or to optimize their sponsorship activities via activation. Professional management of sports sponsorships […]
Tag Archives | Manchester United
Insights into sponsorship deals in European football….
There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]