This past week, a delegation from Sport Event Denmark and the Danish FA (DBU) went to Switzerland to experience that Copenhagen won the bid as one of 13 host cities in 13 different European countries to host part of the UEFA EURO 2020 tournament. That is fantastic news for Denmark in general but also particularly […]
Tag Archives | major sports events
Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on August 24, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]