top menu

Tag Archives | Jenson Button

UEFA Champions League success means more business for Real Madrid and its personal super stars ala Christiano Ronaldo

With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]

Continue Reading 0

A look at how brand positioning may work with sports sponsorships

When engaging themselves in sports sponsorships, rights holders as well as sponsors should emphasize an optimal integration of ‘brand positioning’ (objective) in the sponsorship solution. The vitality of this process is aligned with what the involved brands want to be associated with, i.e. how the brands would like consumers (and other stakeholders) to perceive them. […]

Continue Reading 0