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Tag Archives | img athlete branding

IMG’s capitalization on sport stars and other assets – IMG College is meant for success

“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.”  So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]

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The role of ‘innovation’ in brandbuilding in the business of sports.

The influx of new technologies marks an essential change in the ways in which people can interact with sport brands. The Internet and social media play central roles in this development for what reason new trends in consumer behavior in reference to sport brands have evolved. Such development is linked to innovation and entrepreneurship, which […]

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