Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]
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Manchester United continues growth spiral
Manchester United just announced another record annual revenue and thus saw the total amount increase by 13.4 % (total revenues of £363.2 mio.) for the fiscal year ending the 30th of June, 2013 (2012/2013 season). Manchester United experienced a small decrease in turnover in the 2011/2012 season compared to the year before but now the […]
Establishing the RIGHT connection with fans
When organizations strive to connect with sports fans, they have to consider a wide variety of factors. Among other things, it is vital to form a positive degree of ‘emotional equity’ when targeting different groups since the effectiveness of promotional initiatives tend to be optimized if they contain width and depth and hence succeed in […]
Transfer market activities bring excitement and dynamism to the world of football
In the business of football (soccer), leagues, clubs, and players are objects of concentrated discussions and media attention in periods when transfer market activities are peaking. From a business perspective, clubs and leagues find themselves in a context characterized by ‘a pursuit of X-factor’ while the players are striving to find a good balance between […]
FC Porto – 120 years anniversary and still going strong – the integration of tradition in football branding
Due to Portuguese top club FC Porto’s 120 years anniversary, the club introduced a new merchandise collection as part of the celebration. As part of the creative thinking, FC Porto crafted a logo, which mixes tradition, freshness, and modernity. Photo: Display of the items from the ‘anniversary merchandise collection’ (source: FC Porto’s official web site). […]