Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]
FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]