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Tag Archives | commercialization of tennis

Tennis and the sponsorship revenue generation of the four Grand Slams

Photos: Sponsorship revenues of the four Grand Slams in tennis, 2014 (source: Sports Sponsorship Insider). The four Grand Slams in tennis produced approximately $268 mio. in sponsorship income in 2014 (Sport Marketing Frontiers, 2014). The strong presence of tennis in the commercial sports landscape in the US and the ability to continuously innovate its sponsorship […]

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