The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports product, which was boosted by the successful co-branding associated with players like Michael Jordan, Larry Bird, Charles Barkley, Hakeem Olajuwon, Julius Erving, Earvin ’Magic’ Johnson and […]
![NBA, LeBron James and global branding of basketball IMG_6160](https://kennethcortsen.com/wp-content/uploads/2017/07/IMG_6160-158x158.jpg)