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Tag Archives | celebrity culture

Skærmbillede 2015-09-04 kl. 20.29.14

Traditional sports sponsorship models are changed by digital options

There is nothing new in seeing an organization or product being endorsed by a professional athlete. Sports stars have done that for years and the association with athletes is usually a good ‘add on’ for the organization or product. The business of sports is a celebrity-driven culture so this association enhances recognition and a positive […]

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